Traditional photography and videography still have their places in today’s product marketing landscape, but the increasingly competitive industry landscape shows clear hints that they’re getting superseded by the rise of computer-generated imagery (CGI), more specifically, three-dimensional modeling and rendering.
The proliferation of 3D product design rendering services in the United States at the turn of the century showcased how the industry quickly adopted CGI product visualization and accepted it as pretty much the new standard. Among the most reputable firms in the country, Cad Crowd is among the best sites to successfully materialize the combination between CAD expertise and the already booming freelance economy since 2010. It remains the go-to platform for 3D product design and rendering today and continues to grow and expand its reach worldwide.
Top 3D product visualization services
Because most 3D product rendering and visualization projects are done remotely, the list includes some studios/services based in Europe as well.
Cad Crowd
Unlike just about every freelancing platform out there, Cad Crowd is best known for its laser focus on all things CAD, including product design and visualization. Regardless of the product category, the type of visualization (static, animated, VFX, product configurator, 360-degree rotation), resolution, and file format, Cad Crowd has you covered. You even get to choose whether you want to pay on a per-project basis or an hourly rate. The company was established in 2010 in Alberta, Canada, where it still maintains a presence today. It’s now headquartered in Glendale, California, with additional offices in San Francisco and Houston.
Website: CadCrowd.com
Applet3D
Based in Philadelphia, Pennsylvania, Applet3D started its venture in the digital industry as a small department of an IT company. It has now grown into a business of its own with a large team of professionals, specializing in 3D architectural rendering services and product visualizations, as well as interactive digital experiences. Applet3D says every project is handled by the in-house team and that it allows them to ensure proper communication and guarantee fast results. Over the course of 10 years in the business, the company has managed to complete at least 4000 renders for more than 550 clients across nearly 1500 projects. Most products in the portfolio are architecture-related, such as furniture pieces and cabinetry, such as the Mantra Omni for Mantra Cabinets and Wine cabinets for Grandeur Cellars.
Website: Applet3D.com
ThePro3DStudio
Best known for its quality 3D product rendering in consumer goods and furniture categories, ThePro3DStudio makes for an excellent service for startups or first-time clients because it offers a free trial project. In case the portfolio on the website isn’t quite numerous enough, there’s no better way for you to judge the work quality than a one-time free rendering project. While the company is headquartered in India, it has two offices in the United States: one in Alpharetta, Georgia, and another in Durham, North Carolina. Every project is protected under a non-disclosure agreement. In fact, all the employees are required to sign an NDA before they start working on a client’s project. You can either pay for the service based on an hourly rate or on a per-project basis.
Website: ThePro3DStudio.com
PIXREADY
In addition to its US office in Wilmington, Delaware, you can also find PIXREADY in Bedfordshire, England, and Lviv, Ukraine. It offers such services as 3D product visualization, whether still imagery or animated render, and a product configurator. This is not to say that PIXREADY only provides rendering services and nothing else. Even if you only have a rough sketch of a product idea, the company can develop the concept through 3D modeling first and then transform it into a photorealistic design. Of course, asking the company to step in during an early phase of the product development will cost more, so you should expect a budget adjustment (an increase). A few of the highlighted projects in the portfolio include a range of consumer products rendering for Fiskars, Cosmos Lamp for Noiro Studio, commercial retail equipment for USA-based Turbo Air, and 3D helmets for Belgium-based Lazer Sport.
Website: Pixready.com
Atellier Studio
In terms of services, there’s not much of a difference between PIXREADY and Atellier Studio. Both specialize in product visualization and are willing to develop a 3D model based on mere sketches or a photograph. And like many other studios, unfortunately, Atellier is reluctant to provide a clear pricing structure on the website. It only states that you can request a free quote by providing detailed information about the project’s nature. However, such practice isn’t entirely unreasonable considering that 3D product rendering is always a custom project; prices are affected by multiple factors like complexity, expected delivery time, and resolution. The studio charges per project, but it promises a discount for bulk orders. Sample rendering projects in the portfolio include an exploded view of a health band for Fourth Frontier and high-quality visuals of jewelry pieces for De Beers ForeverMark.
Innowise
Taking a glance at the website, Innowise appears to be a full-on software development company. To be fair, the company does offer comprehensive software and app-related services, but it also handles a good range of 3D product rendering projects. Innowise even caters to clients looking to build prototypes and create animations as well. The company has several offices spread across North America, Europe, the Middle East, and Asia. In the United States, Innowise is located in St. Petersburg, Florida. In the product visualization category, the services cover hard surface modeling, concept art, game assets, photogrammetry, and, of course, rendering. Especially for the rendering part, it focuses mainly on the automotive, fashion, and retail industries.
Website: Innowise.com
Go3DViz
A lot of companies that market themselves as product visualization experts tend to also offer additional services such as prototyping, AR/VR, outstaffing, and talent marketplace. Go3DViz can’t be bothered with all of that; it specializes in 3D product rendering, package modeling, animation, and nothing else. The good thing is that the company is willing to take a rendering project, whether you already have a finished CAD model or just a rough idea about the product in question. Go3DViz caters to rendering for both digital use and print publication. Since 2014, it has completed more than 1000 projects for over 100 clients. Some of Go3DViz’s best rendering works include the Vista V3 Stroller & Bassinet for UPPAbaby, the Ridge Wallet for Ridge, the TraumaGuard for Sentinel Medical Technologies, the VCORE 100 for Yonex, and TCO 2000 Series Watches for Thumm & Co. Prices are reasonable, too. For example, a single still rendering in a white background (silo render) starts at $195, whereas lifestyle rendering costs $395. No matter which option you choose, the company includes the CAD setup files in the deliverables. The company is based in San Diego, California.
Website: Go3DViz.com
VizSource
Also based in San Diego, California, VizSource has been around a lot longer. It was first established in 2006 and has since completed thousands of rendering projects for over 6,500 clients, primarily in the United States and Canada. VizSource primarily deals with architectural visualization projects such as exterior, interior, animation, 360-degree virtual tour, 3D floor plan, and aerial view renderings of both residential and commercial buildings. But the list of services includes product renderings, and the portfolio suggests that it has done a number of fairly complex projects, for exa, high-quality furniture pieces, professional-grade electronics, cosmetics, and food & beverage products as well.
Website: VizSource.com
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NoTriangle Studio
In the United States, NoTriangle Studio is headquartered in Fremont, California. It has several branches in New York, Los Angeles, and San Francisco. You can also find the company in São Paulo, Brazil, and Dublin, Ireland. No Triangle Studio has been in the business for more than 10 years now, providing a wide range of rendering services for e-commerce and marketing clients worldwide. It handles exploded view visualization, marketing animation, parallax, lifestyle renders, 360 rotation imagery, product colorways, and AR models. The company serves five main product categories, including kitchen appliances, furniture, electronics, automotive (interior and exterior), and jewelry.
Website: NoTriangleStudio.com
SPINE3D
Spatial Interactive Experiences, stylized as SPINE, is a visualization studio based in Fort Lauderdale, Florida. It focuses on creating visual assets for design and marketing, including 3D modeling design services, rendering, animation, 360 online tours, and AR/VR experiences. Architectural projects make up a big portion of the studio’s business, but it also caters to product visualizations. Judging from the online portfolio page, it has provided rendering services in the automotive, healthcare, sporting gear, and industrial equipment sectors. SPINE3D charges by the project; there’s no base price provided, which makes sense due to the highly personalized nature of product visualization. The good thing is that the company accepts projects of any size and budget.
Website: Spine3D.com
Prolific Studio
An LA-based animation studio, Prolific offers turnkey 3D rendering services to help you develop a product idea into photorealistic CGI. Other than the Los Angeles office, the company has two more branch locations in the United States: one in Palo Alto, California, and another in Edwards, Colorado. Its UK office is located in London. Prolific Studio serves a broad range of industries such as e-commerce, healthcare and pharmaceuticals, fashion and retail, electronics, construction, and architecture. The portfolio lists quite a variety of projects, including whiteboard, motion graphics, and 3D animations. Many of the 3D animation projects are explainer videos.
Website: ProlificStudio.co
DVI Group
Primarily a video production company, DVI Group doesn’t actually provide static/still rendering services. But it offers several different video styles, among them are 3D animation and motion graphics. The company is based in Atlanta, Georgia, with additional presence in Tampa, Florida, and Phoenix, Arizona. A few of the projects listed in the portfolio include a 3D animated video about electrical grid maintenance for Southwire, an explainer video about the installation of a carrier system aa nd wall-mounted tank for Duravit, and another animated video illustrating the telematics system used in construction equipment for Doosan Infracore North America.
Website: TheDVIGroup.com
Vrender Company
The bigger portion of Vrender Company’s capability lies in high-end residential and commercial architectural renderings such as virtual tours, 360-degree panoramas, aerial views, floor plans, and so forth. It does provide 3D product rendering services, although most of the products listed in the portfolio are still architectural-related, such as furniture pieces and decorations. Vrender Company makes clear that every project is done under a non-disclosure agreement, which is probably why the portfolio isn’t as detailed as you might expect. It also offers a custom business plan, especially for long-term collaboration, with flexible time plans and workflow. Vrender Company is based in New York.
Website: Vrender.com
Welpix
In the United States, Welpix maintains a strong presence in such major cities as Los Angeles, Miami, Atlanta, San Diego, Chicago, and Houston. It also has representatives based in London, England, and Toronto, Canada. Welpix specializes in the 3D modeling and rendering of four specific product categories: jewelry design services, watches, cosmetics, and perfumes. One of the best things about Welpix is how the company promises to develop a complete 3D modeling and rendering of your product based on photographs. Furthermore, you get a free trial project to see what the company can do, and unlimited revisions.
Website: Welpix.com
Bottomline Studio
In 2013, Bottomline Studio took the first step into the 3D visualization service business. It started as a highly specialized rendering studio for architects, but over the years, it has grown into a more generalized studio that caters to a much broader range of industries. For example, its product visualization services now include not only furniture and interior design pieces but also medical, healthcare, consumer electronics, jewelry, and even fashion products. Rendering styles cover 360-degree rotational, animated product demonstrations, and AR/VR models. While the head office is located in New Delhi, India, Bottomline Studio also has a location in New York, US.
Website: BottomlineStudio.com
7CGI
Focusing on both architectural and product renderings, 7CGI claims to have completed more than 1000 projects over the last 9 years of the company’s history. The product visualization services cover such categories as furniture, jewelry, and industrial equipment. Some of 7CGI’s greatest highlights include the ability to send renderings in any file format, order-specific rendering resolution depending on the client’s requirements, a 360-degree view priced at a small fraction of the original 3D creation cost, and unlimited revisions. The company is based in Beaverton, Oregon, with another office located in Dhaka, Bangladesh.
Website: 7CGI.com
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Sprout Studios
Mainly a design company with a recognized reputation in branding and creative strategy works, Sprout Studios also offers rendering services that cover a broad range of product categories, from consumer electronics design services to heavy machinery. This is one of those companies where you can tell what it can do just by looking at its portfolio. Some of the highlighted product rendering projects include a number of RTVs and tractors for Kubota, the Ultra Open Earbud for Bose, the WOO Action Sports Tracker (Red Dot Design Award 2016), and the Lyve mobile and modular storage hardware for Seagate (IDSA IDEA Award 2020). Sprout Studio was also one of the teams that designed an underwater vehicle to detect microplastics in the ocean, which ended up on the TIME Best Invention List in 2019. The company is based in Boston, Massachusetts.
Website: Sprout.cc
Tesla Mechanical Designs
Whether you need a rendering to market a new product or revamp an existing marketing material, Tesla Mechanical Design has you covered. The company maintains a presence in four locations worldwide: Edison, New Jersey (US), London, England (UK), Melbourne, Victoria (Australia), and Ahmedabad, Gujarat (India). With over 7 years of experience in the business, the company has completed more than 1,000 projects to date. Tesla Mechanical Designs offers both 3D modeling and 3D rendering services, and it makes clear that they must be treated as separate projects, even if the latter can be (and often is) a continuation of the former. 3D product modeling is a digital representation of the product and its components in three-dimensional space, whereas 3D rendering is a lifelike visualization of the model that includes details like surface finishes, textures, lighting, shadows, colors, etc.
Website: TeslaMechanicalDesigns.com
QeCAD3D
Founded in 1999, QeCAD3D is one of the oldest running rendering studios on the list. The company claims to have completed a total of more than 5000 architectural renders, 7000 product visualizations, and 100 animations throughout its history. As for the product visualization category, the company caters to a fairly complete range of projects, including 3D modeling, silo and lifestyle renders, animation, 360-degree view, and close-up view. QeCAD3D is based in Woodland Hills, California (US) and Ahmedabad, Gujarat (India).
Website: QeCAD3D.com
Transparent House
Established in 2004 in San Francisco, California, Transparent House specializes in hyper-realistic 3D architectural and product renderings. It also offers branding services, including marketing strategy and immersive experiences for commercial clients. About six years into the business, the company opened another office in Berlin, Germany. Over the course of 20 years, Transparent House has delivered more than 1800 rendering projects for clients of all sizes, from Silicon Valley start-ups to Fortune 500 companies. Highlighted projects in the portfolio include renderings of the Nord N20 5G and the N300 smartphones for OnePlus, the PRO Racing Wheel and G203 Mouse for Logitech, and the MC2.1KW Amplifier for McIntosh.
Website: TransparentHouse.com
Blue Pixel 3D
Although Blue Pixel 3D hasn’t been around for as long as QeCAD3D or Transparent House, the company has in its pocket a respectable 14 years of experience with more than 1000 rendering projects in its book. These projects include still renderings, animations, interactive models, 360-degree views, and general motion graphics. Blue Pixel 3D specializes in architectural visualization experts, but it’s safe to say that it also caters to product renderings, especially architecture-related products such as furniture, fixtures, decorations, and ornaments. Pricing is on a per-project basis, and it offers discounts for bulk orders. The company is based in Foxborough, Massachusetts.
Website: BluePixel3D.com
Halo Renders
The Ohio-based company provides all sorts of visualization services, including 3D product and architectural renderings. Halo Renders doesn’t offer a turnkey rendering, which means you’ll need to send a CAD file (presumably a 3D model) of the product in the project brief. A reference image is preferable, but not mandatory. Halo Renders offers a white-label agreement, granting you full rights to use all the renders as your own intellectual property. This is pretty much a standard practice, but it’s reassuring to know that the company makes an explicit mention of it on the website. Although the service page only lists architectural and product renderings, Halo Renders says it’s willing to take custom 3D visualization projects, including AR/VR, prints, and more.
Website: HaloRenders.com
Deep Sky
A creative studio based in Portland, Oregon, Deep Sky caters to a variety of visualization projects such as 3D product renderings, animations, live-action video productions, and VFX. The company boasts its ability to produce CGI, both static and animated, for products of all categories, from packaged goods to industrial machinery. The sample projects listed in the portfolio include snow helmets and goggles for Giro Sports, exploded views and still renderings of digital cameras for FLIR, an aviation headset for Lightspeed, a centipede battery platform for Powin, and the Affinity Filtration Technology for Clearly Filtered.
Website: DeepSky.com
Render Vision
To be clear, Render Vision isn’t actually headquartered in the United States. The studio’s head office is located in Offenbach, Germany, but it does have a strong presence in the US and focuses on producing 3D visualizations of such products as consumer goods, industrial equipment, and architectural elements. Render Vision is crystal clear that it provides mainly four different visualization types for the product rendering services: static imagery (still render), animated videos, exploded view, and 360-degree configurator. A few highlighted samples in the portfolio include a gas grill and camping equipment for Campingaz, the “mill.one” coffee grinder for Klein, a hall ventilation system for Esta Apparatebau, and cut-out furniture for Flötotto.
Website: Render-Vision.com
RealSpace 3D
Operating out of Vancouver, Canada, RealSpace 3D has been providing architectural and product rendering experts for clients in the United States, Europe, and beyond since 2007. For more than 17 years, the company has completed over 2500 projects for more than 1000 clients worldwide. When you decide to hire RealSpace 3D, you’ll be assigned a dedicated project manager, who functions as a communication link to the production team. This contributes to the fact that the vast majority (around 95%) of all previous projects turned out to be exactly on budget. And the product rendering itself is all-around customizable, from the details and resolution to file format and visualization styles.
Website: RealSpace3D.com
Render3DQuick
If RealSpace 3D is based out of Vancouver, Render3DQuick is located in Toronto, Canada. Both are internationally recognized creative studios, providing visualization services for clients all across North America and Europe. However, Render3DQuick specializes in high-end architectural renderings such as interiors, exteriors, aerial views, animations, and industrial developments. But like every architectural visualization company, it’s safe to say that the studio also caters to product rendering services, especially if the products in question are furniture pieces, household appliances, home fixtures, or anything else related to home interior and exterior.
Website: Render3DQuick.com
MG Lomb Interactive
Since day one of its venture into the visualization business in 1996, MG Lomb Interactive has been producing 3D animated renderings and interactive presentations of complex products and technologies. With nearly 30 years of experience, the company has what it takes to deliver even the most intricate and technical product animations, scientific equipment renderings, and immersive visualizations to be displayed on touchscreen devices. MG Lomb Interactive doesn’t mention anything about “still renders” in the service page, however. The company is based in Fairport, New York.
Website: MGLomb.com
Freedes Studio
For two consecutive years (2023 and 2024), Freedes Studio was recognized as a Top Interior Design Company by Clutch. It’s primarily an architectural visualization studio, providing such services as exterior and interior rendering services, as well as animation. That said, the studio also caters to 3D product rendering projects. The product categories it serves include furniture, electronics, home appliances, and consumer goods. As long as the products are typically featured in interior renderings of residential and commercial buildings, the company is likely willing to take the rendering projects. Freedes Studio is based in Los Angeles, California, and London, England.
Website: FreedesStudio.com
CGI Furniture
The head office of CGI Furniture is located in San Francisco, California. You might see conflicting information about the address because the contact information listed on the website page actually belongs to Archivizer, the parent company of CGI Furniture. As the name suggests, the visualization services are geared toward furniture renderings. Pricing is based on the complexity of the project and the number of renderings required. A “simple” rendering starts at $130, whereas a “complex” visualization can cost up to $780. These prices are for orders of fewer than 10 units; the more images you order, the smaller the cost/unit. The problem is that the page doesn’t make it clear what constitutes simple, medium, and complex projects. CGI Furniture promises to provide rendering corrections free of charge, given that the changes are less than 60% of the original project workload. Anything more than that is regarded as a new project.
Website: CGIFurniture.com
EnDesign
It’s a design firm with the core services in architectural visualizations, product renderings, animations, rapid prototyping, 3D projection mapping, user-interactive software, and VR applications. EnDesign was first established in Ontario, Canada, in 2013, and then it quickly established a second location in New York, United States. While the company still hasn’t reached nationwide recognition in the US, the service areas cover major cities including NYC, Portland, and Chicago, as well as the entire states of Texas and Florida.
Website: EnDesign.co
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Austin Visuals
A product rendering and animation studio, Austin Visuals claims to have been hired by an impressive list of clients, including NASA, MSI, The Smithsonian, John Deere, University of Texas, and Discovery Channel, to name a few. The company is based in Texas, operating from three locations: Houston, Austin, and Friendswood. Quite a lot of the sample projects in the portfolio are animated renderings in the form of commercials for such products as Seagate EXOS, the Encore Wellhead System, Oral-B Electric Toothbrush, Aquasana water filtration system, and Epic Reads book trailer.
Website: AustinVisuals.com
Ubunzo
Unlike most visualization studios out there, Ubunzo offers subscription-based 3D product rendering and 3D animation services. In practice, every subscribed user is granted unlimited requests of product designs and renderings (static and animated) as well as revisions if necessary. The only caveat with the massive promise is that each request will be handled one at a time, which makes sense because otherwise users may ask for an unreasonable number of projects within an implausible timeframe. Another potential hurdle is that the subscription costs nearly $6,000 per month. Ubunzo makes sense if you’re not a constant user of 3D product renderings because the pricing is not on a per-project basis. Throughout its 5-year venture into the business, the company has delivered more than 150 projects for at least 60 clients worldwide. Ubonzo is based in Alberta, Canada, but it’s a fully online studio established by a group of freelancers from around the world. Therefore, it doesn’t matter if the client is from a different country or even a separate continent. Every project is run and managed remotely.
Website: Ubunzo.com
CSW Graphics
For many products, the packaging is just as important as what’s inside. Sometimes, you need 3D renderings for product packaging to help decide whether a particular design will serve its protective and persuasive purposes. This is where CSW Graphics may come in handy. The process for packaging visualization is pretty much the same as product rendering. It starts with design sketches, CAD files, or wireframe models before it’s transformed into photorealistic imagery using specialized software. CSW Graphics takes pride in its “3Dactive PDF” format that combines CGI rendering tools and CAD animation to create interactive PDF files. When viewed on Adobe Acrobat Reader, you can spin the rendering, enlarge the image, and even open boxes, cans, bottles, bags, etc. The company is located in Sylvania, Ohio, Rochester, New York, and Ludlow, Massachusetts. Some sample projects in the portfolio include Pure Life Global Redesign for Nestle and Simply H2O for Berkley Jensen.
Website: CSWGraphics.com
Fresco
The visualization services by Fresco cover product rendering, animation, and a 3D configurator. The company first entered the business in 2017 and is currently based out of Marlborough, Massachusetts. Fresco also has two branch offices in Buenos Aires, Argentina, and Suzhou, China. Some sample projects in the portfolio include a handful of 3D assets (mostly for marketing campaigns and technical tours) produced on behalf of Formlabs, a smart device ecosystem for Owl Labs, baby products for 4Moms, and a car seat design for Swandoo.
Website: Fresco-Design.com
Kreber
What started as Columbus Electrotype in 1905 has now become Kreber, an independent content and marketing agency based out of Columbus, Ohio, and High Point, North Carolina. The company had already gone through a long history in the print and digital photography sectors before it eventually added CGI as one of its core business activities in 2018. The simple fact that the company has been running continuously for 120 years is a testament to its ability to adapt and evolve with the market and the clients at large. Apart from providing visualization services to retail and B2B clients, the company also caters to content creation projects.
Website: Kreber.com
Chaos Cylindo
What makes Chaos Cylindo a unique proposition is how it doesn’t just offer 3D product visualization services, but also a full-fledged platform with which you can manage the entire project. This platform, Cylindo Studio, is essentially a self-service tool designed to ensure consistent visuals and presentation styles across multiple commerce channels. You can simply input your product data and have the photorealistic visualizations done by the professionals at the studio. Think of the platform as a 3D configurator application that lets you showcase product renderings in different customization options and create new iterations quickly. Chaos Cylindo has three locations in the United States: Boston, New York, and North Hollywood. It also maintains a presence in Tokyo, Japan, and Seoul, Korea, as well as several offices in Europe, including Karlsruhe, Germany, and Copenhagen, Denmark.
Website: Cylindo.com
RDC Design Group
For more than 15 years, RDC has been providing product visualization and web design services to globally recognized companies, including Lenny & Larry’s, Campbell’s Soup Company, and Bolthouse Farms. But food and beverage isn’t the only industry it serves, at least based on the sample projects the company lists on the portfolio page. These samples include various renderings of such products as the Orange Crush label and packaging design for 2MOODS, a high-performance workout grip for N-Gage Grips, a graphic calculator for Zero Calculators, and the Jay Weinberg drum kit for MixWave. RDC Design Group is based in Yardley and Philadelphia, Pennsylvania.
Website: RDCDesignGroup.com
Rendler Studio
In the United States, Rendler Studio is situated in New Castle, Delaware. It also runs and operates its 3D rendering visualization services from London, England, in the UK. The company has been in operation for approximately 7 years and claims to have worked on over 700 projects for clients worldwide, producing more than 3,800 photorealistic images. Rendler Studio is mainly an architectural visualization company, providing visualization services for designers, real estate developers, and architects. However, it’s willing to take just about any 3D rendering project from clients of every background, even if it’s not architecture-related.
Website: RendlerStudio.com
Betterthan Studio
Having been in the market since 2015, Betterthan Studio claims to be the most affordable 3D rendering company in the market. It runs the business from two locations: one in Chicago, Illinois (US), and another in London, England (UK). It specializes in product visualization and animation, including instructional videos and demo clips. Backed by more than 30 professional animators and 3D artists, the company has what it takes to produce more than 150 renders per month on average.
Website: Betterthan.Studio
Render Unit
The Render Unit is a registered firm in the US and is situated in Chicago, Illinois. But the professionals who keep the company running are located in several different countries all around the world, including the United States itself, the United Kingdom, Egypt, India, and Ukraine, with dedicated workspaces in each location. It offers a range of services to transform your concepts, ideas, and sketches of a product into photorealistic CGI through 3D modeling and rendering for presentation and marketing purposes. The Render Unit also says their work is actually good enough that you can treat them as digital prototypes to help you spot design issues early on in the product development process.
Website: TheRenderUnit.com
Inertia
Some product visualization firms have unique propositions or are widely recognized around the world, so it just doesn’t feel right to leave them out of the list just because they don’t maintain a location in the United States. Take, for example, the London-based rendering firm Inertia. As far as the services are concerned, there doesn’t seem to be much of a difference between the firm and the alternatives across the pond; it offers static product rendering, animation, VFX, motion graphics, and brand identity services. Having said that, Inertia is best known for its anamorphic cinematography skills to showcase product renderings and brand campaigns in 3D billboards. Some samples projects in the portfolio include an anamorphic display of characters animation in Call of Duty for Activision, 3D shows to celebrate the global launch PS5 for PlayStation, animation to showcase the Lock & Hardwear collection for Tiffany & Co., hero images for PUMA shoes, 3D billboards video of the launch of Top Gun Maverick film for Paramount, and the Dream Car Generator for LEGO.
Website: WeAreInertia.com
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Tulfa
Headquartered in Chicago, Illinois, Tulfa runs its 3D product visualization services on a global scale, reaching clients all across North America, South America, Europe, and Asia. The vast majority of the clients are online businesses and e-commerce platforms. 3D lifestyle renderings and product configurators make up a big portion of what it does. The former refers to a static rendering where the main object (product) is placed among other complementary items, whereas the latter is an interactive form of 3D rendering with which users can modify or customize the product with different colors, textures, sizes, and so forth.
Website: Tulfa.com
Branding Design Pro
Among the main service areas of Branding Design Pro are Atlanta, Fort Lauderdale, Kansas City, Omaha, Orlando, New York, and West Palm Beach. But in general, the company caters to clients nationwide. While it’s primarily a logo design company, the service page explicitly mentions 3D product visualization, consisting of both static and animated renderings. The company serves such product categories as automotive (vehicles and parts), construction (buildings and materials), eyewear, fashion, food and beverage, technology (consumer electronics), and cosmetics.
Website: BrandingDesignPro.com
All The Toys
A creative production company powered by active freelancers all around the country, All The Toys can work together with agencies or directly with clients to create professional-grade 3D product visualizations and configurators. In case you want to reinforce the product visualization with live-action sequences, All The Toys can help you connect with an external VFX studio to bring your ideas into high-quality imagery as well.
Website: Allthetoys.us
DFE Design Studio
Over the last ten years, DFE Design Studio has completed more than 1250 visualization projects, including architectural and product renderings. Especially for the product rendering services, it handles just about every consumer product in existence, such as automotive and vehicle parts, fashion and apparel, jewelry and accessories, toys and games, home decor and lighting, appliances and electronics, and sports equipment. The company is based in Staten Island, NYC.
Website: DFEDesignStudio.com
OmegaRender
Most of the 3D visualization projects you’ll come across on the OmegaRender project are architectural, both exterior and interior, for residential and commercial buildings. That said, the company also offers a turnkey product visualization service that comprises technical drawing, 3D modeling, texturing, rendering, and animation. This is not to say that OmegaRender only accepts full-service orders; no matter the product development stage, the company is willing to lend a hand and help you transform the idea into a photorealistic CGI. It even provides prototype design analysis to identify possible issues with any particular product design. OmegaRender is headquartered in Bradford, England, but it’s a widely recognized firm with global reach and has actually worked with many US-based clients, too.
Website: OmegaRender.com
Rendair
Here’s another unique approach to 3D product rendering services from Rendair, located in New Castle, Delaware. Instead of handling product visualization projects the conventional way, the company offers you a subscription-based tool/platform with which you can generate CGI with the help of AI. According to Rendair, the tool is able to generate high-quality renders based on prompts, sketches, or 3D files. You can also edit a finished render (removing objects or customizing colors), upscale it, and create an AI video. Pricing starts at around $13/month, for which you get unlimited render requests with up to 5 video creations.
Website: Rendair.ai
UFO 3D
It’s a design company offering a full range of product visualization services from technical drawing and rendering to animation and AR/VR experiences. Starting a project with UFO 3D is as easy as uploading the base file (reference images, photographs, or CAD drawings) and specifying the project briefs. You can then use the company’s communication platform to track progress, check results, and consult the team throughout the project. UFO 3D is based in San Francisco, California.
Website: Rendair.ai
Renderby
There are only three categories in Renderby’s service page: Architecture, Interior, and Products. The company operates like a freelancing platform, connecting you with several pre-vetted artists best qualified for the project. Renderby will only recommend up to 5 artists for a project to prevent you from getting overwhelmed with options and simplify the decision-making process. The options should consist of artists from three different skill levels: junior, mid-level, and expert. Prices are entirely based on the complexity of the project, added with a 17.5% commission fee for the platform. Renderby is situated in Sheridan, Wyoming.
Website: Renderby.com
The Motion Tree
Affordability appears to be one of the biggest selling points of The Motion Tree. Silo rendering (with white or neutral background) starts at $10, whereas lifestyle rendering costs $79. An animated rendering costs $99. Granted, everything is just a base price, meaning the price will be adjusted to match the project complexity. But there’s no denying that the starting prices are indeed very low in the current market. The Motion Tree claims to handle all the renderings in-house, using popular software such as Autodesk Maya, Autodesk 3D Studio Max, Blender, and Cinema 4D. The company is located in Queens, NYC.
Website: TheMotionTree.com
XS Pixels
Product visualization services by XS Pixels include 3D renderings, animation, and interactive CGI. In addition, the company also offers custom solutions for those with unique product visualization ideas, providing a set of bespoke services tailored to their needs. Some sample projects in the portfolio include the renderings of the P38 Air Pointer presentation tool for Targus, the T5 II headphones for Klipsch, the Fisker Ocean and Panasonic Speakers for Panasonic Automotive, and the Signature Collection Clue and Monopoly for Hasbro. XS Pixels is based in Brownsburg, Indiana.
Website: XSPixels.com
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Takeaway
A lot of product visualization companies, in the United States or elsewhere, offer largely the same range of services. At the same time, every rendering project must be treated as a unique task with its own challenges and constraints that depend on various factors like use cases, visualization types, animation duration, resolutions, distribution medium (digital or print), and, of course, budget.
Professional 3D product rendering companies should be able to deliver a personalized approach to each project for every client. Proper communication remains the key to a successful collaboration, and this is where a dedicated project manager kicks in to make sure both parties are on the same page throughout the entire process and that revisions (if any) are addressed promptly.
Take Cad Crowd, for example; despite being a freelancer platform instead of a conventional rendering firm, Cad Crowd has the reputation of being one of the best companies to handle product visualization projects simply because it implements a robust support system, whether you’re using their services for a one-off project or on an ongoing basis. Request a free quote today.
